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038 | Spilling the Instagram Secret Sauce with Joseph Rubelli


Joseph Rubelli is a content creator, marketing strategist, and influencer who is giving away the most amazing Instagram tips and sharing what’s important when it comes to content creation as a business. This episode is packed with useful information and a secret sauce to growing your followers on the ‘gram while being authentic and truly connecting with your followers. Prepare to learn some game-changers when it comes to content and social media!  

In a world full of influencers, make sure you’re standing out! 

Listen to the full episode

What we’re talking about

  • How To Expand Your Brand  
  • Instagram Secret Sauce 
  • Instagram Stories 

Ways To Expand Your Brand & Get Noticed 

Everyone has a brand but there are things you can do to grow your brand and stand out from the rest of the crowd. Joseph’s tips include making sure you come from a place of service. It’s about what you can do for others, not just about you. You also shouldn’t wait for other brands to approach you. Fight the fear and go after the brands and opportunities you want.  

Discover The Secrets To Instagram Engagement 

Joseph is filled with tips on how you can grow your following and increase engagement when it comes to Instagram. Start by liking, commenting and saving other people’s content and engage in the content within your niche 48 hours before posting. This is going to ensure that those people will be seeing your content when you post! When it comes to hashtags…go big, medium, and niche with 60K-100K but if you really want to grow, keep it under 50K. Ready for a game-changing hashtag? Use your name! 

Instagram Story Hacks 

If you’re on Instagram, then you know that creating stories is where it’s at right now. Joseph is armed with the hacks you need including that you should go live once a week for 5 minutes. He says that instead of using stickers and questions, you should do a live and to make life simpler, use the “create” option within stories. Most ‘gram users aren’t listening to the audio, so he uses an app called Clipomatic that will add subtitles to your videos.  

Are you ready to change up how you’re using Instagram? 

Links Mentioned

Joseph Rubelli’s Website 
Joseph Rubelli’s Instagram 
A Cup of Jo Podcast 
Clipomatic

Listen to the full episode

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